BREAKING: New Motto for Boston Celtics Playoff Push

"Different Here" Embodies Team's Spirit

Fans Gear Up with Official Playoff Merchandise

The Boston Celtics have unveiled their motto for the upcoming 2023-24 NBA Playoffs: "Different Here." The phrase encapsulates the team's unique culture and determination to excel in the postseason. "We wanted something that would inspire us and our fans," said team captain Jayson Tatum. "We believe that we're different from other teams, and this motto reflects that." The Celtics have been on a tear this season, finishing with the best record in the Eastern Conference. They enter the playoffs as one of the favorites to win the NBA Championship. Fans are already showing their support for the team with the new "Different Here" merchandise. The NBA Store offers a wide selection of T-shirts, hoodies, hats, and other items featuring the slogan. "We're excited to rally behind our team with this new motto," said Celtics fan Emily Green. "It perfectly captures the spirit of the Celtics and our belief in their ability to succeed." The Boston Celtics begin their playoff run on Tuesday, April 18th. They will face the Philadelphia 76ers in the first round.